“It takes a team of talented people to have successive years of improving sales and profits in the restaurant industry. In 2006, we brought on Black Lab Productions to be our Marketing and Advertising partner and to be a part of the NORMS team. Black Lab Productions quality of work, creativity and forward thinking resulted in an increase in NORMS brand awareness, brand perception and reinforced NORMS iconic status in SoCal. They re-positioned the NORMS brand and executed to every consumer touchpoint from menus to in-store to outdoor to print to website to social media. Black Lab Productions also created and produced over fifty TV commercials for NORMS that were high concept, high quality and always on budget. Most importantly, Black Lab Productions treated the NORMS business like it was their own business, which is very rare to find these days.”
~Phil Singerman, President of NORMS Restaurants ~ 2000 – 2015
The Greatest Resource is Resourcefulness.
Resourcefulness that positions brands to transcend product categories and will stand the test of time.
Resourcefulness that only when a brand positioning creates an emotional connection with the consumer, long term loyalty will be achieved.
Resourcefulness that creates ideas that will translate across all consumer touchpoints.
Resourcefulness that creates content that will engage, excite and get the consumer “to do something”.
Resourcefulness that the strength of the idea creates an “internal battle cry” and the staff team members become the strongest brand evangelists.
Resourcefulness that creates monetary efficiencies for our Clients by providing all disciplines and services “under one umbrella.”
Branding, Marketing, Advertising, Qualitative Research, Graphic Design, Package Design, Food Photography, Illustration, Social Media, Media Planning and Buying, TV and Video Production and Product Development.
We have combined the “do’s and don’ts” from our worldwide experience with the “do’s and don’ts” of running our own company for the past 14 years to create a model that is more efficient and more effective for our Clients.
Our compensation model is not the “traditional” model. Whether it is a project, or a monthly retainer, we work on a “flat fee” — no overages. Our Clients know exactly what they are paying, there are no grey areas and there are no surprises.
Black Lab Productions model puts trust back into the Client/Agency relationship so everyone can concentrate on what’s important, the work.
At Black Lab Productions there is only senior talent. There is no bait and switch.
Black Lab Productions is privately owned and operated. Which means our Clients’ business is our business. Yes, we take it personally.