Black Lab Productions crafted a multi-faceted marketing campaign on behalf of the Country of Malaysia Tsunami Relief Fund and The Black Eyed Peas. The cause marketing campaign was called the “Force of Nature”, which supported the tsunami-aid benefit concert and event, featuring the Black Eyed Peas, Backstreet Boys, Lauryn Hill, Wyclef Jean and Boyz II Men. Black Lab Productions designed a logo, media-positioning strategy, print, radio and TV executions and a football field-size banner that hung between Kuala Lumpur’s Las Patronas Towers, currently the tallest buildings in the world. Creative executions revolved around a bright orange handprint surprinted with the text, “I am a force of nature”.
Click on the image below to view the Force of Nature TV Commercial: