Pittsburgh PA. — one of the greatest comeback stories in the history of America. A city that turned a dark recession into a renaissance. A city that faced their challenges head-on, diversified, changed the job landscape and reinvented themselves into a cultural mecca. Today, Pittsburgh is stronger than steel, how ironic. And, if you are wondering how Pittsburgh made a comeback, just ask a local. You’ll most likely hear them say, “Hey, It’s A BURGH Thing.” Our Kings TV campaign celebrates the inner strength of the people of Pittsburgh in iconic Pittsburgh locations doing what they do best — eating life up. At the same time, we introduce and re-introduce the people of Pittsburgh to Kings. Pittsburgh’s Family Restaurant. Life, Eat It UP™.
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