Oroweat Bread is considered the first premium, mass-produced bread in America. Look no further than the double-wrapped loaves to understand the commitment to food freshness and quality. Positioning Oroweat to be the bread of choice for the healthy, active lifestyle consumer catapulted Oroweat’s brand awareness and brand perception. The Oroweat campaign, “If it’s not Oroweat, it’s nothing at all” was born as was the tagline, “Oroweat. Bread Perfected.”
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